The Living Islands project is funded for two years by the States of Alderney and the Royal Society of Wildlife Trusts. The programme is ambitious and there are significant opportunities for corporate funders to engage closely with our work. They will be able to derive reputational benefits from their association with a wide range of activities that are receiving wide recognition.
Economic problems are occurring in many small island, or otherwise isolated, communities in Europe and beyond. By playing a part in tackling the problems, and helping us identify solutions, sponsors may be able to harness new thinking to apply in their own operations. Companies may find it helpful to understand the target markets for Living Islands tourism development. These include:
- UK and North European non-specialist visitors with an interest in activity holidays associated with wildlife and heritage viewing (including walking and cycling tours)
- Visitors wishing to travel in the shoulder months of spring, early summer and autumn
- Age profile likely to be 35+ to 75, singles and couples, especially “empty nesters”.
- Southern UK bias, with easy access to Southampton/Gatwick airports.
- Other UK and European visitors with access to air routes connecting to Alderney via Guernsey
- Short stay sea-borne visitors from Jersey, Guernsey, and Normandy, and wider France via Granville (with its direct Paris rail links), Carteret, Diélette or Cherbourg
- Specialist travel companies offering group bookings for nature and heritage visitors