Publication and dissemination of a detailed report in October 2013 on the economic potential of wildlife and heritage tourism in Alderney.
French translation of summary circulated to contacts in La Manche and Basse Normandie.
Engagement of the local community and accommodation sector with wildlife & heritage tourism in series of presentations in the autumn and winter.
Organisation French classes for local community in the winter 2014 period (30 regular fee-paying attendees) over 10 weeks.
Organisation and co-ordination of 2014 walks and tours programme, including the new Living Islands Festival, for Alderney Wildlife Trust and the Alderney Society.
Construction in February-March of a new website and e-commerce platform for under £500. The team engaged expert local voluntary support, and attracted business sponsorship for the site to cover that expenditure.
Substantial increases in our following March-June on Facebook (c.600) and Twitter (c.200); maintained steady flow of positive, relevant imagery and content aimed at both local community and prospective and returning visitors.
Planned and promoted Living Islands-branded one day, two night and four night wildlife & heritage tours, currently being advertised on Channel Islands Direct and Braye Beach Hotel websites respectively, and in Visit Alderney’s PR campaign. Packages include flights and accommodation, with discounts to visitors negotiated with local suppliers.
Joint working with VisitAlderney and Be A Tiger on new 4 minute tourism promotion video for online use e.g. VisitAlderney website; Channel Islands Direct holiday promotion. A competition was launched on 16th July to generate e-mail contacts and feedback on various elements of the Living Islands tour programme.
Ongoing programme of visits by specialist tour operators in association with hotels and airline, resulting in at least two new up-market tours for 2015, provided transport issues can be resolved (via charter air links with Jersey and/or ferry to Normandy).
Joint working with Visit Alderney and Braye Beach Hotel on media programme resulting in positive stories including Lonely Planet, Daily Express, People’s Friend, My Weekly, Yours magazine, Southern Daily Echo, TF3 Des Racines & Des Ailes, and TF1 Journal de 13 heures (French national TV stations), and increased tourism sector awareness.
Engaged Leeds Metropolitan University with Alderney hotel and serviced accommodation sector in 2014 occupancy survey to help planning future marketing campaigns. First occupancy report is due for publication once data is complete.
Engaged SWD in works on site at Fort Tourgis in November-December 2013, enabling access to the gun battery through a newly revealed Victorian tunnel, and initial clearance of five of the six gun emplacements in preparation for further work by the team and presentation to the public.
Co-ordinated initial design and content of interpretation panels for Cambridge Battery before handover to Dr Trevor Davenport for completion.
Worked closely with Alderney Wildlife Trust on remedial work on Blue Bridge footpath to Fort Clonque, with potential wetland site explored and ultimately rejected.
Assisted Alderney Wildlife Trust’s Ramsar Officer with signage and monitoring of successful ringed plover breeding sites in Platte Saline and Clonque bays.
Assisted with draft public service obligation (PSO) document defining the service, fares and passenger and sea-keeping capabilities of a dedicated UK-Guernsey-Alderney fast ferry.
Undertook the advertising of the ferry proposals in Shippax journal, resulting in six enquiries and a formal business plan proposal from one operator, now under discussion as an inter-island/Normandy service.
Liaised closely with the commercial director of Aurigny to obtain complimentary travel for three tour operators. Ongoing discussion of potential charter operations between UK, Alderney and France in 2015.